FalconX Tech
FalconX Tech
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WebDirect-to-Consumer Beauty

Headless Commerce Storefront

Client: Lume Collective

68% β†’ 31%
Mobile Bounce Rate
+41%
Conversion Rate Lift
1.1s
Average Page Load (LCP)
Lume Collective homepage on mobile and desktop
Product detail page with video try-on feature
The Challenge

Lume Collective's Magento storefront had a 4.8s average load time and 68% mobile bounce rate. Marketing couldn't launch campaigns without a 2-week dev cycle, causing them to miss seasonal moments worth an estimated $400K.

Our Solution

We rebuilt on a headless Next.js + Shopify Plus stack with Algolia-powered search, Contentful CMS for marketing autonomy, and a custom PDP experience with video try-on. The Vercel edge deployment serves the storefront in under 1.2s globally.

Tech stack

Next.js 14Shopify PlusAlgoliaContentfulVercel EdgeTypeScriptTailwind CSSStripe
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