FalconX Tech
FalconX Tech
IT Services & Consulting
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Digital Marketing Technology

We build the technical layer behind high-performing marketing teams β€” from CDP implementation and email automation to ad tech infrastructure and conversion tracking. Marketing technology done right is a growth multiplier.

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What's included

CDP Implementation

Segment, Rudderstack, and Snowplow CDP setup with identity resolution and event tracking.

Email Automation

Klaviyo, Braze, and Customer.io lifecycle programs with personalization and A/B testing.

Marketing Analytics

Multi-touch attribution modeling, LTV prediction, and media mix modeling.

Martech Integration

Connect CRM, MAP, ad platforms, and analytics tools into a unified data flow.

Personalization Engine

Real-time personalization for web, email, and ads based on behavioral segments.

SEO Engineering

Technical SEO audits, structured data implementation, and Core Web Vitals optimization.

Business impact

28%
CAC Reduction

Average customer acquisition cost reduction from better attribution and channel optimization.

3.2Γ—
Email Revenue

Revenue from email channel after implementing behavioral automation and personalization.

94%
Attribution Accuracy

Improvement in attribution model accuracy vs. last-click for complex B2B purchase journeys.

How we work

01

Martech Audit

Inventory existing tools, data quality assessment, and identify redundancy and gaps.

02

Stack Design

Recommend optimal martech stack architecture for your channels, team, and growth stage.

03

Implement & Integrate

CDP setup, tool integrations, tracking implementation, and automation program build-out.

04

Optimize & Report

Monthly performance reviews, attribution reporting, and continuous A/B testing program.

Case Study Β· Insurance
Challenge

A national insurance brokerage was spending $4.2M on digital advertising with no reliable attribution, making it impossible to optimize spend across 7 channels.

Solution

We implemented Segment CDP, built a custom Markov-chain attribution model, and deployed automated email nurture sequences personalized by insurance line of interest.

Result

Marketing ROI increased 140%. Email revenue grew from $180K to $620K annually. Digital ad waste reduced by $900K in year one.

Free 30-min Strategy Call

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